Monday, May 25, 2020

Nigersaurus - Facts and Figures

Name: Nigersaurus (Greek for Niger lizard); pronounced NYE-jer-SORE-us Habitat: Woodlands of northern Africa Historical Period: Early Cretaceous (110 million years ago) Size and Weight: About 30 feet long and five tons Diet: Plants Distinguishing Characteristics: Relatively short neck; hundreds of teeth in wide jaws About Nigersaurus Yet another Cretaceous feather in the cap of the globetrotting paleontologist Paul Sereno, Nigersaurus was a rather unusual sauropod, possessing a relatively short neck compared to the length of its tail; a flat, vacuum-shaped mouth packed with hundreds of teeth, arranged in about 50 columns; and almost comically wide jaws. Putting together these odd anatomical details, Nigersaurus seems to have been well adapted to low browsing; most likely it swept its neck back and forth parallel to the ground, hoovering up any vegetation within easy reach. (Other sauropods, which had much longer necks, may well have nibbled on the high branches of trees, though even this remains a matter of some dispute.) What many people dont know is that Paul Sereno didnt actually discover this dinosaur; the scattered remains of Nigersaurus (in northern Africas Elrhaz formation, in Niger ) were described by a French paleontologist in the late 1960s, and introduced to the world in a paper published in 1976. Sereno did, however, have the honor of naming this dinosaur (after studying additional fossil specimens) and publicizing it to the world at large. In typically colorful fashion, Sereno described Nigersaurus as a cross between Darth Vader and a vacuum cleaner, and also called it a Mesozoic cow (not an inaccurate description, if you ignore the fact that a full-grown Nigersaurus measured 30 feet from head to tail and weighed up to five tons!) Sereno and his team concluded in 1999 that Nigersaurus was a rebbachisaurid theropod, meaning it belonged to the same general family as the contemporary Rebbachisaurus of South America. Its closest relatives, however, were two intriguingly named fellow sauropods of the middle Cretaceous period: Demandasaurus, named after the Sierra la Demanda formation in Spain, and Tataouinea, named after the same bleak Tunisian province that may (or may not) have inspired George Lucas to invent the Star Wars planet Tatooine. (Yet a third sauropod, the South American Antarctosaurus, may or may not have been a kissing cousin as well.)

Wednesday, May 6, 2020

Reflection Nursing and Mentors Essay - 3273 Words

Nursing Practice Review Mentoring Keywords: Mentoring/Continuing professional development/Portfolio ââ€" This article has been double-blind peer reviewed CPD for mentors: creating a portfolio Mentors can use a portfolio of evidence to show continuing professional development In this article... Why mentors need a CPD portfolio How to create a portfolio of evidence Using a SWOT analysis to identify strengths and weaknesses Author Louise Lawson is senior lecturer, School of Nursing, Midwifery and Social Work, University of Hertfordshire. Abstract Lawson L (2011) CPD for mentors: creating a portfolio. Nursing Times; 107: 21, 15-18. It is a mandatory requirement for mentors to support and assess all pre-registration†¦show more content†¦A Nursing Times survey identified that, while mentors are aware of the value of mentoring students (Gainsbury, 2010), they are challenged as to how to commit fully to the role within the constant demands of their core job. They identified that work demands had a significant impact on their ability to engage in mentor activities, such as mentoring students and attending updates and relevant courses. Mentors have also expressed concerns about accountability and supporting failing students (Duffy and Hardicre, 2007). Mentorship preparation and the ongoing development of nurse mentors / Vol 107 No 21 / Nursing Times 31.05.11 15 Nursing Practice Review 5 key points 1 Nurses and midwives have a responsibility to continually develop themselves for professional growth Mentors play a pivotal role in protecting the public by ensuring students are fit for purpose and practice 2 3 It is mandatory for mentors to support and assess pre-registration students in practice Clinical placements are a vital part of education because they help students to translate theory into practice Supporting mentors in formulating a mentor portfolio builds confidence and skills 4 5 Report digital need support in both clinical practice and academic settings. Andrews and ChiltonShow MoreRelatedNursing Mentor Reflection Paper1714 Words   |  7 Pagesthis assignment is to critically evaluate and analyse the role of a mentor which took place as a part of virtual student placement within a hospital setting. 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(2008), affirm that to facilitate the process of reflection, the mentor is often requiredRead MoreClinical Practice Reflection1592 Words   |  7 Pageshave never worked or placed in an acute ward and this was my second placement. Before starting my placement, I visited the ward and was inducted around the ward. This gave me a bit of confidence and reassurance about working in an acut e ward. Reflection is a process of learning from ones experience (Spalding, 1998). The objective of my experience is to show the positive effect of using therapeutic communication skills with patients. Therapeutic communication can be described as a face to face techniqueRead MoreEssay on Critical Incident1728 Words   |  7 Pagesguide the author undertake this reflection, Johns (2002) reflective model will be utilised. As the first stage of Johns reflective model asks for the description of the event, the descriptive part will be attached (see appendix A). In accordance with the NMC Code of Professional Conduct (2008) the names of the individual involved have been changed using pseudonym in the form of James, Jennifer and Christina for the purpose of maintaining confidentiality. This reflection has been chosen as it has shownRead MoreMy Nursing Philosophy : My Philosophy Of Nursing Practice1074 Words   |  5 PagesNursing philosophy My philosophy of nursing practice is being kind to others. I use my knowledge and skills to help people. I also respect patients’ preferences, values and choices even though they differ from mine. I will try to understand and show empathy to my patients through seeing them beyond their illness and provide holistic and culturally sensitive care. Nursing is not just a job that looks after the sickness, rather, it is about the humanity, about being a human for another human. As aRead MorePersonal Reflection756 Words   |  4 PagesPersonal reflections are characterized as learning through experience in gaining new insights and changed perception of self and practices. Reflection can be a difficult experience without the support and guidance of an expert (Johns, 2004). This personal reflection presents an exciting opportunity for me to consider how successful my placement in the intermediate care has been in terms of my own personal learning. By reflecting on the positive aspects of the placement, I will be able to make senseRead MoreReflection Essay1616 Words   |  7 Pagesa good nursing documentation is an integral part of nursing. It will also demonstrate how reflection enabled me to make sense of and learn from this experience, as well as identify any further learning developments needed to improve my practice and achieve the level of competency needed for when I qualify as an assistant practitioner. While discussing the knowledge underpinning practice, evidence based literature will be reviewed to support my discussion and for the purpose of reflection the essay

Tuesday, May 5, 2020

Brand Strategy Evaluation

Question: Discuss about the Brand Strategy Evaluation. Answer: For many decades, MultiChoice has proudly given the best in entertainment through evolving the entertainment in television. Naspers which happened to be a mass media in South Africa in collaboration with other media companies in South Africa formed an entertainment firm know as M-Net. However, in 1993, M-Net split into two groups, and one group was tasked with airing entertainment channels, the other managed signal distribution and the operations of cell phones. South Africa MultiChoice grew out of the management division. Today, MultiChoice is a video entertainment leader in the country and has a subscription of more than five million viewers. In the late 80s there was a massive campaign by M-Net to expand and operate beyond South African borders. According to one of the visions of one of its founders, it was that the company was to rank itself as an entity of Pan-Africanism. The significant milestone came when Namibia awarded a license in 1991.The other countries soon followed the pace. MultiChoice served fully after 1994 and had subscribed more than four million viewers. MultiChoice South Africa is located in Randburg. Some of the brands aired by MultiChoice are DStv, GOtv, and SuperSport. Brand equity Brand equity can be defined as the power that a product commands from the goodwill and the identity that it has earned over time which has the effect of increasing the volume of the sales and profit margins as compared to the competitors (Aaker, 2017). In another definition, brand equity is defined from the consumers point of view where it is embedded on the attitudes of the consumers regarding the positive attributes that can be derived from using a particular brand and the favorable outcomes arising from the usage of the name. (Gunelius, 2017) Key components of brand equity Brand loyalty is a long term goal and fundamental to marketing in most firms developing a brand. It is one of the criteria used for measuring the degree of attachment that a customer has towards the product. In most cases, it is a reflection of the likelihood of a customer switching to another product in cases where there are changes in the prices or features associated with the product (Aaker, 2017).DStv has for decades developed loyalty to the brand through having products that touch and satisfy the needs of different viewers. The different packages that are charged differently ensure that there is channel for every segment of customers at an affordable price and as such the customers maintain their loyalty. It is for such reasons that DStv has a million viewers across the continent. The quality of the product as perceived by the consumers is also another fundamental element. Users will always want a product that is of high quality without any alterations that would render the commodity of poor quality (@stylehatch, 2017).MultiChoice provides adamant signals that enhance quality image of the aired channels. MultiChoice ensures constant frequency of their channels which has the effect of improving quality pictures for their channels. Brand awareness among the people is crucial in brand equity. People are satisfied and always purchase a brand they are familiar with as compared to new products. DStv is a brand that is well known due to the channels that it airs. There are channels for children making it a favorite brand for most of the television viewers. However, advertisements through social media, television, and internet about DStv have contributed in increasing the awareness of the brand. Other proprietary assets associated with the product such as the patent rights, trademarks, and copyrights. MultiChoice has been active in ensuring that its brands are not copied by other competitors in the market and as such their trademarks are distinct from the competitors and also. Licensing with the relevant authorities in the countries where they operate has minimized cases of patent rights. Brand association is also another practical element for brand equity. DStv channels that air football have been associated with the major players in football leagues which have made its fame rise. In conjunction with other key sponsors of football such as Chevrolet has made MultiChoice a channel of choice for many viewers in South Africa. Internal branding Internal branding refers to a change in the culture within an organization. In such a change; employees become centered on the customers and focus more on the business. Internal branding is focused on connecting employees with the outward brand. It goes further showing employees what is expected of them in connection to the brand and ensuring that the employees live in agreement with the company mission. Internal branding goes further as a corporate philosophy in ensuring that the corporations culture and premises are brought closer to the employees as well as the clients and has the effect of making workers representatives of the values of a company (Pullig, 2008). It is fundamental that a business defines the values and mission. The values and the missions give the direction that a company follows and the employees can get identity from such missions and values. Coca-Cola has done better in defining its mission and values, and the employees have an identity with the company, and that is ensuring that quality product gets delivered and always making the customer a priority in developing its products (Hall, 2017). Internal branding entails engaging people within the organization. The internal branding encompasses employees and in most cases gets defined by the individuals and is controlled by the employees. As such it is always important for the people to get involved. Employees feedback on how they perceive the brand and seeking their recommendations in shaping and structuring a product is necessary. MultiChoice has been conducting employee surveys and focuses groups with the aim of making employees feel that they are part of ownership so as to increase workers engagement (Hall, 2017). Internal brand should have an identity and should match with the external brand. In most scenarios, the external brand is usually defined. It has its logo, colors, and a font. An internal brand should also have the same. Making a lasting impression in the minds of the employees while in their duties will help develop internal branding. In the process of designing an internal brand, it is necessary to have a single name have a connection with the external brand. When employees understand how the internal and external brands relate to each other, it helps promote integrity among employees (Hall, 2017). Communicating the strategy involved in internal branding and embedding it is another component of internal branding. Communication entails creating a connection among employees and the brand which is something that cannot be achieved in the memos and the poster. In ensuring such a connection, employees understand their roles properly, and they know that their decisions affect the brand d irectly (Hall, 2017). Finally, awarding employees who have shown exemplary efforts and recognizing outstanding employees is part of internal branding. One of the main reasons behind the collapse of internal branding is a failure to motivate employees. It is crucial to recognize employees who have performed well in their daily duties using channels that are internal. Intranet communication can be used to share the story of the successful employees (Hall, 2017). Brand elements The identity of the brand is the way people recognize the name. MultiChoice, the provider of DStv, is one of the brands that has sourced channels from other parts of the world, has been identified as the best due to the variety it offers from children all the way to the adults. The logo of DStv is unique and cannot be compared to any other logo of a different channel (Sharma, 2017). The image of the brand is the picture that people have in their minds. It also reveals their expectations of the brand. When people are watching football from a soccer channel aired through DStv, there is a real and permanent impression derived from such a channel. In the case a channel such as National Geographic it leaves a lasting image worth not forgetting about the brand (Sharma, 2017). Brand position, on the other hand, refers to how a product is ranked in the market. It mostly defines the target group being segmented. Consumers would always want to be classified with brands that are leading in the market and in this case MultiChoice has been on the front page in the world of entertainment through brands such as DStv (Sharma, 2017).MultiChoice has lately invented other brands such as GOtv so as to increase its awareness and position itself better among the competitors. Brand experience refers to the way a consumer feels when purchasing or consuming a certain product. The sense of pride associated with MultiChoice products due to the quality and the wide range of channels as compared to other brands is overwhelming for most consumers (Sharma, 2017). Brand differentiation refers to how the product gets distinguished from other products in the market. MultiChoice has packages for every consumer depending on the target audience. It is for such reasons that a brand such as DStv gets differentiated from other competing brands (Sharma, 2017). Brand communication refers to how the message gets passed to various clients through either advertisements or other channels. MultiChoice ensures that the consumers receive important updates regarding the channels they have subscribed through either the internet in their website and also through sending text messages to their esteemed clients (Sharma, 2017). A brand can be compared to a human being who has a name, vision, culture and even personality. The creator of the brand plays the role of ensuring that it is relevant to the market and also to the target group of satisfying their needs and wants (Sharma, 2017). A brand is in one dimension a way of telling the consumers what they should expect from the product. Branding is one of differentiating a product from the competitors (Sharma, 2017). Critical evaluation of the Brand Building a strategy that translates to a successful company encompasses an honest look that enables a company to see how far they have come from and what others think of them. One of the strategies is to evaluate perceptions of the brand. Reviewing the already perceptions has the effect of improving the already existing perceptions of the product creating room for innovations and product development (culture, 2017). One of the strategies that have made DStv dominate the entertainment industry for many years is the fact that, the management always reviews the perceptions so as to accommodate changes in the new generation regarding tastes and preferences. It is also necessary to know the competitors and how they differentiate themselves from the company. It is important to understand the strengths and weaknesses of competitors from the consumers perceptions. As such it helps build the profile of the enterprise and improve on the areas that are seen as ineffective and outperforming (cul ture, 2017). The process includes ranking the competitors and categorizing them in the order of competition. Exploring communication channels that are most useful to the personality of the brand is an important strategy. It entails choice of words, logos, and features of a product. The DStv logo has for decades and many generations been in the mind of the consumers through effective advertising. It is also important to screen the architecture associated with the brand. It includes the name and the logo so as to evaluate the image it has on the mind of the consumer (Keller, 2013). Branding is an important concept for any business irrespective of the size of the firm. It is through the adoption of an effective strategy that a business has a lead in competitive markets. A brand is simply the name tagged to a product that distinguishes it from other similar products in the market. In the modern world, many products are produced; it is through a branding that a commodity gets identified and has the effect of attracting consumers (Williams and more, 2017). It is a brand that a firm charges premiums that are higher after recognizing the popularity of the product in the market. References @stylehatch, S. (2017). Four Components of Brand Equity. [online] BeMoRe. Available at: [Accessed 12 Mar. 2017]. Aaker, D. (2017). Best Website on Marketing Strategy, Marketing Plan, and Marketing Management. [online] Available at: /Key_Elements_of_Brand_Equity.html [Accessed 12 Mar. 2017]. Aaker, D. (2017). What is Brand Equity and Why is it Valuable? | Aaker on Brands. [online] Prophet Thinking. Available at: /156-what-is-brand-equity-and-why-is-it-valuable/ [Accessed 12 Mar. 2017]. culture, T. (2017). brand strategy evaluation. [Blog] Available at: /branding-strategy-exploration-and-evaluation-2/ [Accessed 12 Mar. 2017]. Dall'Olmo Riley, F. (2010). Brand management. 1st ed. Los Angeles [u.a.]: SAGE. Gunelius, S. (2017). Brand Equity Basics - Part 1: What Is Brand Equity?. [online] Available at: basics-1/ [Accessed 12 Mar. 2017]. Hall, B. (2017). 5 ways to build your internal branding strategy | Interact. [online] Interact Intranet Software. Available at: build-internal-branding-strategy/ [Accessed 12 Mar. 2017]. Keller, K. (2013). Strategic brand management. 1st ed. Boston: Pearson. Pullig, C. (2008). Keller Center Research Report is a Trademark owned by Baylor University . June What is Brand Equity and What Does the Branding Concept Mean to You ?. 1st ed. [ebook] Texas. Available at: /business_ new/kellercenter/doc.php/194253.pdf [Accessed 12 Mar. 2017]. Rice, B. (2017). [online] Available at: /5-steps-for-building-strong-brand-equity-0287#r8ezQJBiMOr4A2lm.97 [Accessed 12 Mar. 2017]. Sharma, E. (2017). 10 Branding Elements And What They Mean - Brandanew: Content Marketing Branding Services. [online] Brandanew: Content Marketing Branding Services. Available at: elements and-what-they-mean/ [Accessed 12 Mar. 2017]. Stec, C. (2017). Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand.[online] Available at: /6307/bid/31739/7-Components-That-Comprise-a-Comprehensive Brand- Strategy.aspx#sm.00151b0lu17uze4oypd1pmz9fs3vz [Accessed 12 Mar. 2017]. Williams, J. and more, R. (2017). The Basics of Branding. [online] Entrepreneur. Available at: [Accessed 12 Mar. 2017].

Sunday, April 12, 2020

Carmen Mata Essays - Boracay, Kyoto, , Term Papers

Carmen Mata Professor Benavides English 1301 M09 06 March 2017 The Other Side of the World "The more that you read, the more things you will know. The more you learn, the more places you'll go." Written by the best-known author for children's book, Dr. Seuss. I enjoy reading about other countries and cities around the world and getting to know more about their environment, culture, and historic monuments. I live on one side of the world and there's still a whole other side I have yet to explore such as, Zhangjiajie, Kyoto, and Boracay. These three cities have one thing in common, they are all located in Asia and claim to have one of the most beautiful sittings in the world. Nature itself grabs my attention, therefore when I learned about these three cities it immediately got my attention. Initially, people think China is best known for their food, however they are also known for having beautiful nature sittings. Zhangjiajie, China has their national forest park which consists of many sand-stone, pillar-like formations. One tourist said "there are many stairs to walk, but definitely worth every step, beautiful scenery of the lakes" Another tourist also stated, "When we were there it was rainy and cloudy, yet this made the scenery even more beautiful", there's not many places you can go visit and say that the rain and clouds made everything more beautiful, in fact most people would probably think it would make it less attractive. Some people even said they felt at peace once they reached the top of the pillars and saw the view; they felt as if their problems didn't exist anymore and nothing else mattered but what they were looking at in that very moment. It's amazing how nature itself can change a person's emotions and feelings with such beautiful views of the world. Next, I have on my list would be Kyoto, Japan. Kyoto is the home of many Buddhist temples and also the home of hundreds of beautiful gardens. Kiyomizudera Temple, is a well-known temple in all of Kyoto and Japan. Kiyomizudera, means "Pure Water Temple", the temple is made out of wood which makes the temple stand out the most and is surrounded by cherry and maple trees. The main hall in Kiyomizudera has a small statue of the eleven faced, thousand armed Kannon (which people worshipped back then). Behind the main hall stands Jishu Shrine, a shrine dedicated to the gods of love and matchmaking. In front of the shrine are two stones that are 18 meters apart, they say if you stand on the stone with your eyes closed it'll bring luck into finding love. And lastly, my favorite part of the Kiyomizudera Temple would have to be the Otowa Waterfall, which is located at the base of Kiyomizudera's main hall. Its waters are divided into three separate streams, and visitors use cups attached to long poles to drink from them. Each stream's water is said to have a different benefit, namely to cause longevity, success at school and a fortunate love life. Finally, I have Boracay that is in the Philippines. As I've mentioned before nature is one of things that attracts me the most. Boracay has one of the many most beautiful beaches in the world. Beaches in Boracay are known to have turquoise colored water and the clearest water. There are many things to do at the beach such as scuba diving, parasailing, cliff diving, and ziplining. Tourist top favorite things to do is scuba diving and ziplining. One tourist says "really love the drift dive in the channel, in fact it gives me goosebumps just typing. Also, Yapak was just mind blowing, Yapak dive site for me was better than bungee jumping, biggest rush of my life, maybe because I dived on a full moon tide where the current was just crazy!" Can you just imagine diving into a beautiful ocean on a full moon tide? Must be beautiful. As I get older the more excited I get thinking about all these places I want to travel to. In the future I hope to get to travel to these three places in Asia and hope to have an amazing and life changing experience as these tourists did.

Tuesday, March 10, 2020

How Jay Z Overcame Failure and Achieved Success

How Jay Z Overcame Failure and Achieved Success When we think about people who have clawed their way up to the greatest heights of success and fame from the very lowest places, we should probably put Jay Z on that list. Born Shawn Carter, in 1969, in the projects of Brooklyn, the man we now know as Jay Z was raised by a single mother with his three older siblings after being abandoned by their father. His neighborhood wasn’t the best. Crime was rampant. Jay Z himself dropped out of high school, despite showing a great deal of potential, to sell crack to make money. He even shot his brother in the shoulder once during an argument. Luckily, Jay Z was able to turn some of this depravity into art. An incredibly talented lyricist, he would compete and win freestyle competitions, making a reputation for himself. He’d even read the dictionary cover to cover on multiple occasions, scouring for better rhymes. He was able to start telling his story through his music.After being shot at on a few occasions, and tiring of the dru g life, Jay Z partnered with a fellow rapper on a single called â€Å"The Originators,† which earned him a feature on MTV. He kept working with DJs to try and get more tracks recorded, but had little to no success securing a record deal. Every major label in the country turned him down. It became clear that he would never make a living as a hip-hop performer.Rather than let that news get him down, and turn him back to his old life and all the crime, Jay Z tried it from another angle. He became a producer himself and started his own label- aspirationally titled Roc-A-Fella- with two friends. It was a rocky road. Almost all of their artists left the label before making an album. By 1997, only Jay Z had managed to release one. But they persisted. They worked with Notorious B.I.G., and when he died, Jay Z was asked to collaborate on the posthumous album Life After Death, allowing Roc-A-Fella to get a little press.The following year, in 1998, Jay Z released Vol. 2 and the song â⠂¬Å"Hard Knock Life† and, well, the rest is history. Roc-A-Fella shot up and became quite successful, and was later sold to Def Jam Records for millions of dollars. As for Jay Z, he became the President and CEO and took the whole merged label by storm. He is now worth roughly $520 million, and was ranked the 6th most powerful celebrity of 2014 by Forbes. He has sold over 75 million records, won 19 Grammies, owns a record company, designs clothes, owns or part-owns real estate, hotels, businesses, even an NBA team, among other claims to fame.In his book Decoded, he says this about his song â€Å"This Can’t Be Life† and about failure:â€Å"It was a verse about fear of failure, which is something that everyone goes through, but no one, particularly where I’m from, wants to really talk about. But it’s a song that a lot of people connect to: The thought that â€Å"this can’t be life† is one that all of us have felt at some point or another , when bad decisions and bad luck and bad situations feel like too much to bear, those times when we think that this, this, can’t be my story. But facing up that kind of feeling can be a powerful motivation to change. It was for me.†So the next time you start to feel down on yourself, thinking of all the ways in which the deck was stacked against you: bad parents, bad poverty, bad everything, just remember a man named Shawn Carter turned everything around for himself and became a household name. He even got to marry Beyoncà ©. How’s that for failure being a productive force for success?

Sunday, February 23, 2020

News Media Analysis Essay Example | Topics and Well Written Essays - 1500 words

News Media Analysis - Essay Example The audience was also involved with their input made through a live chat on the anchor’s Twitter page ( From the onset, the presentation was all inclusive with the guest granted equal chances to express their opinions on the Democrat – Republican divide. The target audience were adult voting Americans with guests discussing issues related to the upcoming US presidential elections. Being a morning show, the stories were too political with very minimal informative material. My opinion of a morning show is that it should get comprehensively informative with highlights of major news at the start of the bulletin and later focus on core topic of discussion. This was not the case with politics being the sole top of discussion. With several other issues touching and of significance to the audience totally ignored. With regards to the political ‘target audience’, the newscast did half justice. Evaluation into what would woo the Latino and women voters w as well disused with the guests providing comprehensive insights into the task ahead for the presidential candidates if they were to win these two constituencies. Sue Kelly who was representing the voice of the Republican Party and women voters provided a comprehensive statistical breakdown of the performance of women in congress over the years in relation to the GOP and the Democratic Party which was of only of intersect to find out, but also left viewers more informed. Chuck on the other hand made contributions that provided viewers with a chance to take a journey through the mind of a Latino voter and as it turned out, immigration was a major determinant of the voting patterns of the Hispanics. The broad cast was particularly very long with the political discussion lasting over 30 minutes which is not proper for a morning show that should always provide very brief and informative insights into the day’s main events and leave the viewers with the urge for more. That was not the case in this broadcast. The provision of viewers input through a live chat was of particular significance as it provided the all inclusiveness required in a political debate. There were five commercials and these were very appropriate as they all targeted an adult audience. Commercials on fitness were particularly relevant given the time of broadcast. The commercials were on fitness equipments, breakfast food products, cars and travel with one advert on a transatlantic airline. These commercials served the intended purpose of reaching the target audience since viewers of the show are adults who make purchase decisions on what their families have for breakfast, their fitness issues, travel options and the brand of car to purchase. The commercials were however few given the duration of the broadcast. There should have been numerous ads during the political discussion to break the monotony of argument that went on. The informality of the set was equally unappealing; the anchor con versed quite informally with very inappropriate interruptions that were mostly personal as the debate went on at some point telling one of the guests, Mr. Chuck about where and how young she was in 19988 when the later made reference to the year to provide historical information on the past administrations’