Thursday, August 27, 2020
Vital Marketing - Essay Example Business forms were reengineered by changing prize rules and execution grids just as promoting exercises. Providing specially assembled answers for the clients end up being a helpful apparatus for arriving at consumer loyalty. CompanyÃ¢â¬â¢s accentuation additionally moved to the worldwide market where it attempted to give the business benefits by stripping itself on low edge ventures. This empowered it to catch new markets and work towards consumer loyalty through various settings utilizing distinctive promoting strategies by adjusting to social changes in various nations. Maybe the most significant competency that the organization taught was that of turning into a brand laborer guaranteeing to give redid and incorporated advancements to the clients regardless of whether that implied utilizing an adversary companyÃ¢â¬â¢s item. This prompted unavoidable client dedication. IBM additionally reinforced its administrations division by procuring an administration consultancy firm that helped it to expand its business specialists around the world. This prompted the correspondence of companyÃ¢â¬â¢s vision in a much compelling manner. 2. ... He did intensive examination on the specialty units of the organization and attempted to incorporate them into one so they may adhere to standard methods to make upgraded an incentive for the clients. This move was a brassy choice as it was a contra demonstration of the approach made by his forerunners. He additionally appeared to follow a versatile methodology in planning new game plans. This was apparent whenever he attempted to get the chances to make productive activities. LouisÃ¢â¬â¢s proactive methodology towards business condition drove him to pick up advantage over his rivals in all regards. Louis additionally was adept at settling on intense choices, for example, that of leaving the purchaser market and playing in the bigger business showcase as it were. Louis likewise saw that IBM was a social substance everywhere and in this manner representatives and the workforce assumed a significant job in the authoritative achievement. That is the reason he made moves to reengineer the human asset the executives practices of the organization making them more worker driven at the fundamental level. So as to adjust the authoritative execution to the proposed objectives, Louis attempted to concentrate on building up the brand idea. This later helped it to make steadfast clients. He likewise upgraded the showcasing efforts of the firm so as to guarantee that the all advancement exercises bragged a similar incentive the firm. This shows he was quick to follow a thorough dynamic procedure. More or less, LouisÃ¢â¬â¢s style of execution is similar to that of an able pioneer. He took intense choices dependent on broad exploration and attempted to hold their practicality. He additionally searched for new roads to approach and provide food through his wise work style. 3. What are the suggestions
Saturday, August 22, 2020
The Age Of Computers In all honesty, yet the time of PCs has arrived. I trust Computers are digging in for the long haul, yet as I would see it PCs are the influx of things to come. Just a gadget like the PC can change the manner in which we work, live, and think. I see PCs taking us places where no man has gone previously. Twenty years prior individuals were only not fully informed regarding PCs in those days. I mean on the off chance that you get some information about a PC, they presumably would state something like, what on the planet our you discussing, or what the heck is a PC. Today pretty much anyone you ask, can disclose to you something about a PC. Papia Bhattacharyya , says: Technology has limited onto the middle stage in the last not many years(59). The most punctual presence of the current PC's precursor is the math device. The math device goes back to very nearly 2000 years prior. It is just a wooden rack holding dots which are hung on wires. The following stage in PCs occurred in 1694 when Blaise Pascal imagined the principal advanced computing machine, which was intended to assist Pascal's with fathering who was an assessment gatherer. Presently we take a gander at Charles Babbage, who many state is the dad of PCs. Charles Babbage was a teacher of science. In the 1800's Babbage planned a programmed computation machine. This machine was steam fueled and could amass to 1000 50-digit numbers. Charles Babbage was so comparatively radical, that the machines that were utilized in those days were not even exact enough to make the parts for his PC. Gulliver, states: The main significant use for a PC in the US was during the 1890 registration. Two men, Herman Hollerith and James Powers, built up another punched-card framework that could naturally peruse data on cards without human intercession (Gulliver 82). In the 1930's punched-card machine procedures had become so entrenched that Howard Hathaway Aiken, along with engineers at IBM, thought of the programmed PC called Mark I. The Mark I ran by utilizing prepunched paper tape. The Mark I was moderate, and expected 3 to 5 seconds to perform duplication. In any case, the PC was completely programmed and could finish long math issues with no human intercession. John P. Eckert, and John W. Mauchley in 1942 chose to construct a fast electronic PC to carry out the responsibility. This machine got known as ENIAC, for Electrical Numerical Integrator And Calculator. Dolotta clarifies: ENIAC utilized 18,000 standard vacuum thinness, involved 1800 square feet of floor space, and utilized around 180,000 watts of power. ENIAC is commonly acknowledged as the main effective fast electronic computerized PC and was utilized in numerous applications from 1946 to 1955 (Dolotta 50). Another gander at the superb headways in the realm of PCs, at this phase in time numerous things were starting to occur with the PC. Shallis says: In 1971 Marcian E. Hoff Jr, a designer at the Intel Corporation, imagined the chip and another phase in the improvement of the PC started (Shallis 121). In the 1980's enormous scope combination, wherein a huge number of transistors are set on a solitary chip, become normal. PCs are taking us places where a ton of us thought was unrealistic. For example the alleged augmented simulation is currently being tried. This is an approach to make reality wake up on a PC screen. One wears these exceptional electronic glasses and an electronic suit, and affixed to the suit are sensors, which send data to the fundamental PC. The PC works with the information, and gives a three-dimensional view, as one glances through the electronic exhibitions. On the off chance that you needed to be fighter, all you needed to do was essentially change the landscape on the primary PC, and you would be in the combat zone battling. Today numerous children have PC games that will simply overwhelm you, PC games so reasonable, they can damn approach alarm you to death. From Charles Babbage, who to many is think about the dad of PCs till now, PCs have developed from a standing beginning, into perhaps the greatest business in the United States. Papia Bhattacharyya states, Everyone needs to, and may
Friday, August 21, 2020
How to Use Free Samples of Research EssayAre free samples of a research essay are a way to get your career off the ground. But how do you know which sample essay will help you? What can you expect from them? Here are some tips to help you decide which samples are best for you.It is wise to consult a friend who has a resume for free samples of a research essay. Friends of friends have this advantage, they know what sort of papers to write and are willing to write it for you. The disadvantage to this is that you don't know what other people's writing style is.You should avoid writing the same paper for two different employers. It is best to write two different papers to two different employers. Each writing will be different, the conclusion or the focus will be different. This can be more challenging, but can be worth it in the end.In order to find free samples of a research essay, you need to know where to look. Sites such as Academic Essay Central, College Essay, E-Base and Times & S easons have a large variety of samples for you to browse through. Many of these sites offer other sample assignments as well so you can write an essay, rather than a paper for a class.A lot of websites allow you to submit your research essay for free, but only as a free sample. After you submit your essay, you can choose to buy it at a discounted price or not. Most websites will have many different options available to you, such as faculty or student discounts, and research credit offers. If you are looking for a free trial, there are many sites that offer this for you.You should also find out if your professor or instructor from school or even your prospective employer has any links to different companies that sell writing samples. If they do, then they should offer them for you to download for free. The disadvantages of this type of exchange are that you have to provide the company with a sample essay, but you don't have any control over the content of the essay.There are also sev eral websites that offer you multiple versions of the same essay for different kinds of prices. The advantages of this type of website are that you can get an essay for free or for a small price. These are usually hosted by a company that is working with a school or department, which means you can usually get an essay for free, or if not, you can expect to pay a small fee.There are a lot of benefits to writing a research essay, but in order to use them to your advantage, you need to find the sites that offer samples in your personal knowledge and based on your writing style. You can then take the samples and make adjustments in order to suit your personal needs.
Monday, May 25, 2020
Name: Nigersaurus (Greek for Niger lizard); pronounced NYE-jer-SORE-us Habitat: Woodlands of northern Africa Historical Period: Early Cretaceous (110 million years ago) Size and Weight: About 30 feet long and five tons Diet: Plants Distinguishing Characteristics: Relatively short neck; hundreds of teeth in wide jaws About Nigersaurus Yet another Cretaceous feather in the cap of the globetrotting paleontologist Paul Sereno, Nigersaurus was a rather unusual sauropod, possessing a relatively short neck compared to the length of its tail; a flat, vacuum-shaped mouth packed with hundreds of teeth, arranged in about 50 columns; and almost comically wide jaws. Putting together these odd anatomical details, Nigersaurus seems to have been well adapted to low browsing; most likely it swept its neck back and forth parallel to the ground, hoovering up any vegetation within easy reach. (Other sauropods, which had much longer necks, may well have nibbled on the high branches of trees, though even this remains a matter of some dispute.) What many people dont know is that Paul Sereno didnt actually discover this dinosaur; the scattered remains of Nigersaurus (in northern Africas Elrhaz formation, in Niger ) were described by a French paleontologist in the late 1960s, and introduced to the world in a paper published in 1976. Sereno did, however, have the honor of naming this dinosaur (after studying additional fossil specimens) and publicizing it to the world at large. In typically colorful fashion, Sereno described Nigersaurus as a cross between Darth Vader and a vacuum cleaner, and also called it a Mesozoic cow (not an inaccurate description, if you ignore the fact that a full-grown Nigersaurus measured 30 feet from head to tail and weighed up to five tons!) Sereno and his team concluded in 1999 that Nigersaurus was a rebbachisaurid theropod, meaning it belonged to the same general family as the contemporary Rebbachisaurus of South America. Its closest relatives, however, were two intriguingly named fellow sauropods of the middle Cretaceous period: Demandasaurus, named after the Sierra la Demanda formation in Spain, and Tataouinea, named after the same bleak Tunisian province that may (or may not) have inspired George Lucas to invent the Star Wars planet Tatooine. (Yet a third sauropod, the South American Antarctosaurus, may or may not have been a kissing cousin as well.)
Wednesday, May 6, 2020
Nursing Practice Review Mentoring Keywords: Mentoring/Continuing professional development/Portfolio Ã¢â" This article has been double-blind peer reviewed CPD for mentors: creating a portfolio Mentors can use a portfolio of evidence to show continuing professional development In this article... Why mentors need a CPD portfolio How to create a portfolio of evidence Using a SWOT analysis to identify strengths and weaknesses Author Louise Lawson is senior lecturer, School of Nursing, Midwifery and Social Work, University of Hertfordshire. Abstract Lawson L (2011) CPD for mentors: creating a portfolio. Nursing Times; 107: 21, 15-18. It is a mandatory requirement for mentors to support and assess all pre-registrationÃ¢â¬ ¦show more contentÃ¢â¬ ¦A Nursing Times survey identified that, while mentors are aware of the value of mentoring students (Gainsbury, 2010), they are challenged as to how to commit fully to the role within the constant demands of their core job. They identified that work demands had a significant impact on their ability to engage in mentor activities, such as mentoring students and attending updates and relevant courses. Mentors have also expressed concerns about accountability and supporting failing students (Duffy and Hardicre, 2007). Mentorship preparation and the ongoing development of nurse mentors www.nursingtimes.net / Vol 107 No 21 / Nursing Times 31.05.11 15 Nursing Practice Review 5 key points 1 Nurses and midwives have a responsibility to continually develop themselves for professional growth Mentors play a pivotal role in protecting the public by ensuring students are fit for purpose and practice 2 3 It is mandatory for mentors to support and assess pre-registration students in practice Clinical placements are a vital part of education because they help students to translate theory into practice Supporting mentors in formulating a mentor portfolio builds confidence and skills 4 5 Report digital need support in both clinical practice and academic settings. Andrews and ChiltonShow MoreRelatedNursing Mentor Reflection Paper1714 Words Ã |Ã 7 Pagesthis assignment is to critically evaluate and analyse the role of a mentor which took place as a part of virtual student placement within a hospital setting. 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According to Chong (2009), Ã¢â¬Å"reflective practice should be a continuousRead MoreThe Theory And Practices Of Reflection1254 Words Ã |Ã 6 Pages Critical reflection is the active, organised cognitive process used to carefully examine ones thinking and the thinking of others. It draws upon skills used in other ways of thinking, but is viewed as a broader concept thatÃ¢â¬â¢s differentiated by its holistic, purposeful, reflective and goal orientated nature. Critical thinking is central to quality nursing practice. It is therefore important that nurses purposefully use and develop their critical thinking ability in order to deliver safe and effectiveRead MoreA Reflection On Learning Theories And Assessment Strategies1616 Words Ã |Ã 7 PagesIn Nursing, to provide and maintain high quality care to our population, nurses are required to have a continuous development of knowledge and skills based on evolving knowledge based practice. 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(2008), affirm that to facilitate the process of reflection, the mentor is often requiredRead MoreClinical Practice Reflection1592 Words Ã |Ã 7 Pageshave never worked or placed in an acute ward and this was my second placement. Before starting my placement, I visited the ward and was inducted around the ward. This gave me a bit of confidence and reassurance about working in an acut e ward. Reflection is a process of learning from ones experience (Spalding, 1998). The objective of my experience is to show the positive effect of using therapeutic communication skills with patients. Therapeutic communication can be described as a face to face techniqueRead MoreEssay on Critical Incident1728 Words Ã |Ã 7 Pagesguide the author undertake this reflection, Johns (2002) reflective model will be utilised. As the first stage of Johns reflective model asks for the description of the event, the descriptive part will be attached (see appendix A). In accordance with the NMC Code of Professional Conduct (2008) the names of the individual involved have been changed using pseudonym in the form of James, Jennifer and Christina for the purpose of maintaining confidentiality. This reflection has been chosen as it has shownRead MoreMy Nursing Philosophy : My Philosophy Of Nursing Practice1074 Words Ã |Ã 5 PagesNursing philosophy My philosophy of nursing practice is being kind to others. I use my knowledge and skills to help people. I also respect patientsÃ¢â¬â¢ preferences, values and choices even though they differ from mine. I will try to understand and show empathy to my patients through seeing them beyond their illness and provide holistic and culturally sensitive care. Nursing is not just a job that looks after the sickness, rather, it is about the humanity, about being a human for another human. As aRead MorePersonal Reflection756 Words Ã |Ã 4 PagesPersonal reflections are characterized as learning through experience in gaining new insights and changed perception of self and practices. Reflection can be a difficult experience without the support and guidance of an expert (Johns, 2004). This personal reflection presents an exciting opportunity for me to consider how successful my placement in the intermediate care has been in terms of my own personal learning. By reflecting on the positive aspects of the placement, I will be able to make senseRead MoreReflection Essay1616 Words Ã |Ã 7 Pagesa good nursing documentation is an integral part of nursing. It will also demonstrate how reflection enabled me to make sense of and learn from this experience, as well as identify any further learning developments needed to improve my practice and achieve the level of competency needed for when I qualify as an assistant practitioner. While discussing the knowledge underpinning practice, evidence based literature will be reviewed to support my discussion and for the purpose of reflection the essay
Tuesday, May 5, 2020
Question: Discuss about the Brand Strategy Evaluation. Answer: For many decades, MultiChoice has proudly given the best in entertainment through evolving the entertainment in television. Naspers which happened to be a mass media in South Africa in collaboration with other media companies in South Africa formed an entertainment firm know as M-Net. However, in 1993, M-Net split into two groups, and one group was tasked with airing entertainment channels, the other managed signal distribution and the operations of cell phones. South Africa MultiChoice grew out of the management division. Today, MultiChoice is a video entertainment leader in the country and has a subscription of more than five million viewers. In the late 80s there was a massive campaign by M-Net to expand and operate beyond South African borders. According to one of the visions of one of its founders, it was that the company was to rank itself as an entity of Pan-Africanism. The significant milestone came when Namibia awarded a license in 1991.The other countries soon followed the pace. MultiChoice served fully after 1994 and had subscribed more than four million viewers. MultiChoice South Africa is located in Randburg. Some of the brands aired by MultiChoice are DStv, GOtv, and SuperSport. Brand equity Brand equity can be defined as the power that a product commands from the goodwill and the identity that it has earned over time which has the effect of increasing the volume of the sales and profit margins as compared to the competitors (Aaker, 2017). In another definition, brand equity is defined from the consumers point of view where it is embedded on the attitudes of the consumers regarding the positive attributes that can be derived from using a particular brand and the favorable outcomes arising from the usage of the name. (Gunelius, 2017) Key components of brand equity Brand loyalty is a long term goal and fundamental to marketing in most firms developing a brand. It is one of the criteria used for measuring the degree of attachment that a customer has towards the product. In most cases, it is a reflection of the likelihood of a customer switching to another product in cases where there are changes in the prices or features associated with the product (Aaker, 2017).DStv has for decades developed loyalty to the brand through having products that touch and satisfy the needs of different viewers. The different packages that are charged differently ensure that there is channel for every segment of customers at an affordable price and as such the customers maintain their loyalty. It is for such reasons that DStv has a million viewers across the continent. The quality of the product as perceived by the consumers is also another fundamental element. Users will always want a product that is of high quality without any alterations that would render the commodity of poor quality (@stylehatch, 2017).MultiChoice provides adamant signals that enhance quality image of the aired channels. MultiChoice ensures constant frequency of their channels which has the effect of improving quality pictures for their channels. Brand awareness among the people is crucial in brand equity. People are satisfied and always purchase a brand they are familiar with as compared to new products. DStv is a brand that is well known due to the channels that it airs. There are channels for children making it a favorite brand for most of the television viewers. However, advertisements through social media, television, and internet about DStv have contributed in increasing the awareness of the brand. Other proprietary assets associated with the product such as the patent rights, trademarks, and copyrights. MultiChoice has been active in ensuring that its brands are not copied by other competitors in the market and as such their trademarks are distinct from the competitors and also. Licensing with the relevant authorities in the countries where they operate has minimized cases of patent rights. Brand association is also another practical element for brand equity. DStv channels that air football have been associated with the major players in football leagues which have made its fame rise. In conjunction with other key sponsors of football such as Chevrolet has made MultiChoice a channel of choice for many viewers in South Africa. Internal branding Internal branding refers to a change in the culture within an organization. In such a change; employees become centered on the customers and focus more on the business. Internal branding is focused on connecting employees with the outward brand. It goes further showing employees what is expected of them in connection to the brand and ensuring that the employees live in agreement with the company mission. Internal branding goes further as a corporate philosophy in ensuring that the corporations culture and premises are brought closer to the employees as well as the clients and has the effect of making workers representatives of the values of a company (Pullig, 2008). It is fundamental that a business defines the values and mission. The values and the missions give the direction that a company follows and the employees can get identity from such missions and values. Coca-Cola has done better in defining its mission and values, and the employees have an identity with the company, and that is ensuring that quality product gets delivered and always making the customer a priority in developing its products (Hall, 2017). Internal branding entails engaging people within the organization. The internal branding encompasses employees and in most cases gets defined by the individuals and is controlled by the employees. As such it is always important for the people to get involved. Employees feedback on how they perceive the brand and seeking their recommendations in shaping and structuring a product is necessary. MultiChoice has been conducting employee surveys and focuses groups with the aim of making employees feel that they are part of ownership so as to increase workers engagement (Hall, 2017). Internal brand should have an identity and should match with the external brand. In most scenarios, the external brand is usually defined. It has its logo, colors, and a font. An internal brand should also have the same. Making a lasting impression in the minds of the employees while in their duties will help develop internal branding. In the process of designing an internal brand, it is necessary to have a single name have a connection with the external brand. When employees understand how the internal and external brands relate to each other, it helps promote integrity among employees (Hall, 2017). Communicating the strategy involved in internal branding and embedding it is another component of internal branding. Communication entails creating a connection among employees and the brand which is something that cannot be achieved in the memos and the poster. In ensuring such a connection, employees understand their roles properly, and they know that their decisions affect the brand d irectly (Hall, 2017). Finally, awarding employees who have shown exemplary efforts and recognizing outstanding employees is part of internal branding. One of the main reasons behind the collapse of internal branding is a failure to motivate employees. It is crucial to recognize employees who have performed well in their daily duties using channels that are internal. Intranet communication can be used to share the story of the successful employees (Hall, 2017). Brand elements The identity of the brand is the way people recognize the name. MultiChoice, the provider of DStv, is one of the brands that has sourced channels from other parts of the world, has been identified as the best due to the variety it offers from children all the way to the adults. The logo of DStv is unique and cannot be compared to any other logo of a different channel (Sharma, 2017). The image of the brand is the picture that people have in their minds. It also reveals their expectations of the brand. When people are watching football from a soccer channel aired through DStv, there is a real and permanent impression derived from such a channel. In the case a channel such as National Geographic it leaves a lasting image worth not forgetting about the brand (Sharma, 2017). Brand position, on the other hand, refers to how a product is ranked in the market. It mostly defines the target group being segmented. Consumers would always want to be classified with brands that are leading in the market and in this case MultiChoice has been on the front page in the world of entertainment through brands such as DStv (Sharma, 2017).MultiChoice has lately invented other brands such as GOtv so as to increase its awareness and position itself better among the competitors. Brand experience refers to the way a consumer feels when purchasing or consuming a certain product. The sense of pride associated with MultiChoice products due to the quality and the wide range of channels as compared to other brands is overwhelming for most consumers (Sharma, 2017). Brand differentiation refers to how the product gets distinguished from other products in the market. MultiChoice has packages for every consumer depending on the target audience. It is for such reasons that a brand such as DStv gets differentiated from other competing brands (Sharma, 2017). Brand communication refers to how the message gets passed to various clients through either advertisements or other channels. MultiChoice ensures that the consumers receive important updates regarding the channels they have subscribed through either the internet in their website and also through sending text messages to their esteemed clients (Sharma, 2017). A brand can be compared to a human being who has a name, vision, culture and even personality. The creator of the brand plays the role of ensuring that it is relevant to the market and also to the target group of satisfying their needs and wants (Sharma, 2017). A brand is in one dimension a way of telling the consumers what they should expect from the product. Branding is one of differentiating a product from the competitors (Sharma, 2017). Critical evaluation of the Brand Building a strategy that translates to a successful company encompasses an honest look that enables a company to see how far they have come from and what others think of them. One of the strategies is to evaluate perceptions of the brand. Reviewing the already perceptions has the effect of improving the already existing perceptions of the product creating room for innovations and product development (culture, 2017). One of the strategies that have made DStv dominate the entertainment industry for many years is the fact that, the management always reviews the perceptions so as to accommodate changes in the new generation regarding tastes and preferences. It is also necessary to know the competitors and how they differentiate themselves from the company. It is important to understand the strengths and weaknesses of competitors from the consumers perceptions. As such it helps build the profile of the enterprise and improve on the areas that are seen as ineffective and outperforming (cul ture, 2017). The process includes ranking the competitors and categorizing them in the order of competition. Exploring communication channels that are most useful to the personality of the brand is an important strategy. It entails choice of words, logos, and features of a product. The DStv logo has for decades and many generations been in the mind of the consumers through effective advertising. It is also important to screen the architecture associated with the brand. It includes the name and the logo so as to evaluate the image it has on the mind of the consumer (Keller, 2013). Branding is an important concept for any business irrespective of the size of the firm. It is through the adoption of an effective strategy that a business has a lead in competitive markets. A brand is simply the name tagged to a product that distinguishes it from other similar products in the market. In the modern world, many products are produced; it is through a branding that a commodity gets identified and has the effect of attracting consumers (Williams and more, 2017). It is a brand that a firm charges premiums that are higher after recognizing the popularity of the product in the market. References @stylehatch, S. (2017). Four Components of Brand Equity. [online] BeMoRe. Available at:https://tumblr.gobemore.com/post/30536391195/four-components-of-brand-equity [Accessed 12 Mar. 2017]. Aaker, D. (2017). Best Website on Marketing Strategy, Marketing Plan, and Marketing Management. [online] Studymarketing.org. Available at: https://www.studymarketing.org/articles/Brand_Management /Key_Elements_of_Brand_Equity.html [Accessed 12 Mar. 2017]. Aaker, D. (2017). What is Brand Equity and Why is it Valuable? | Aaker on Brands. [online] Prophet Thinking. Available at: https://www.prophet.com/thinking/2013/09 /156-what-is-brand-equity-and-why-is-it-valuable/ [Accessed 12 Mar. 2017]. culture, T. (2017). brand strategy evaluation. [Blog] Available at: https://thirdculturedi.com /branding-strategy-exploration-and-evaluation-2/ [Accessed 12 Mar. 2017]. Dall'Olmo Riley, F. (2010). Brand management. 1st ed. Los Angeles [u.a.]: SAGE. Gunelius, S. (2017). Brand Equity Basics - Part 1: What Is Brand Equity?. [online] Aytm.com. Available at: https://aytm.com/blog/research-junction/brand-equity- basics-1/ [Accessed 12 Mar. 2017]. Hall, B. (2017). 5 ways to build your internal branding strategy | Interact. [online] Interact Intranet Software. Available at: https://www.interact-intranet.com/5-ways- build-internal-branding-strategy/ [Accessed 12 Mar. 2017]. Keller, K. (2013). Strategic brand management. 1st ed. Boston: Pearson. Pullig, C. (2008). Keller Center Research Report is a Trademark owned by Baylor University . June What is Brand Equity and What Does the Branding Concept Mean to You ?. 1st ed. [ebook] Texas. Available at: https://www.baylor.edu /business_ new/kellercenter/doc.php/194253.pdf [Accessed 12 Mar. 2017]. Rice, B. (2017). [online] Available at: https://www.business2community.com/branding /5-steps-for-building-strong-brand-equity-0287#r8ezQJBiMOr4A2lm.97 [Accessed 12 Mar. 2017]. Sharma, E. (2017). 10 Branding Elements And What They Mean - Brandanew: Content Marketing Branding Services. [online] Brandanew: Content Marketing Branding Services. Available at: https://www.brandanew.co/10-branding- elements and-what-they-mean/ [Accessed 12 Mar. 2017]. Stec, C. (2017). Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand.[online] Blog.hubspot.com. Available at: https://blog.hubspot.com/blog/tabid /6307/bid/31739/7-Components-That-Comprise-a-Comprehensive Brand- Strategy.aspx#sm.00151b0lu17uze4oypd1pmz9fs3vz [Accessed 12 Mar. 2017]. Williams, J. and more, R. (2017). The Basics of Branding. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/77408 [Accessed 12 Mar. 2017].