Strategic Marketing Essay Example | Topics and Well Written Essays - 1500 words

Vital Marketing - Essay Example Business forms were reengineered by changing prize rules and execution grids just as promoting exercises. Providing specially assembled answers for the clients end up being a helpful apparatus for arriving at consumer loyalty. Company’s accentuation additionally moved to the worldwide market where it attempted to give the business benefits by stripping itself on low edge ventures. This empowered it to catch new markets and work towards consumer loyalty through various settings utilizing distinctive promoting strategies by adjusting to social changes in various nations. Maybe the most significant competency that the organization taught was that of turning into a brand laborer guaranteeing to give redid and incorporated advancements to the clients regardless of whether that implied utilizing an adversary company’s item. This prompted unavoidable client dedication. IBM additionally reinforced its administrations division by procuring an administration consultancy firm that helped it to expand its business specialists around the world. This prompted the correspondence of company’s vision in a much compelling manner. 2. ... He did intensive examination on the specialty units of the organization and attempted to incorporate them into one so they may adhere to standard methods to make upgraded an incentive for the clients. This move was a brassy choice as it was a contra demonstration of the approach made by his forerunners. He additionally appeared to follow a versatile methodology in planning new game plans. This was apparent whenever he attempted to get the chances to make productive activities. Louis’s proactive methodology towards business condition drove him to pick up advantage over his rivals in all regards. Louis additionally was adept at settling on intense choices, for example, that of leaving the purchaser market and playing in the bigger business showcase as it were. Louis likewise saw that IBM was a social substance everywhere and in this manner representatives and the workforce assumed a significant job in the authoritative achievement. That is the reason he made moves to reengineer the human asset the executives practices of the organization making them more worker driven at the fundamental level. So as to adjust the authoritative execution to the proposed objectives, Louis attempted to concentrate on building up the brand idea. This later helped it to make steadfast clients. He likewise upgraded the showcasing efforts of the firm so as to guarantee that the all advancement exercises bragged a similar incentive the firm. This shows he was quick to follow a thorough dynamic procedure. More or less, Louis’s style of execution is similar to that of an able pioneer. He took intense choices dependent on broad exploration and attempted to hold their practicality. He additionally searched for new roads to approach and provide food through his wise work style. 3. What are the suggestions

The Age Of Computers Essays - Computing, Classes Of Computers

The Age Of Computers In all honesty, yet the time of PCs has arrived. I trust Computers are digging in for the long haul, yet as I would see it PCs are the influx of things to come. Just a gadget like the PC can change the manner in which we work, live, and think. I see PCs taking us places where no man has gone previously. Twenty years prior individuals were only not fully informed regarding PCs in those days. I mean on the off chance that you get some information about a PC, they presumably would state something like, what on the planet our you discussing, or what the heck is a PC. Today pretty much anyone you ask, can disclose to you something about a PC. Papia Bhattacharyya , says: Technology has limited onto the middle stage in the last not many years(59). The most punctual presence of the current PC's precursor is the math device. The math device goes back to very nearly 2000 years prior. It is just a wooden rack holding dots which are hung on wires. The following stage in PCs occurred in 1694 when Blaise Pascal imagined the principal advanced computing machine, which was intended to assist Pascal's with fathering who was an assessment gatherer. Presently we take a gander at Charles Babbage, who many state is the dad of PCs. Charles Babbage was a teacher of science. In the 1800's Babbage planned a programmed computation machine. This machine was steam fueled and could amass to 1000 50-digit numbers. Charles Babbage was so comparatively radical, that the machines that were utilized in those days were not even exact enough to make the parts for his PC. Gulliver, states: The main significant use for a PC in the US was during the 1890 registration. Two men, Herman Hollerith and James Powers, built up another punched-card framework that could naturally peruse data on cards without human intercession (Gulliver 82). In the 1930's punched-card machine procedures had become so entrenched that Howard Hathaway Aiken, along with engineers at IBM, thought of the programmed PC called Mark I. The Mark I ran by utilizing prepunched paper tape. The Mark I was moderate, and expected 3 to 5 seconds to perform duplication. In any case, the PC was completely programmed and could finish long math issues with no human intercession. John P. Eckert, and John W. Mauchley in 1942 chose to construct a fast electronic PC to carry out the responsibility. This machine got known as ENIAC, for Electrical Numerical Integrator And Calculator. Dolotta clarifies: ENIAC utilized 18,000 standard vacuum thinness, involved 1800 square feet of floor space, and utilized around 180,000 watts of power. ENIAC is commonly acknowledged as the main effective fast electronic computerized PC and was utilized in numerous applications from 1946 to 1955 (Dolotta 50). Another gander at the superb headways in the realm of PCs, at this phase in time numerous things were starting to occur with the PC. Shallis says: In 1971 Marcian E. Hoff Jr, a designer at the Intel Corporation, imagined the chip and another phase in the improvement of the PC started (Shallis 121). In the 1980's enormous scope combination, wherein a huge number of transistors are set on a solitary chip, become normal. PCs are taking us places where a ton of us thought was unrealistic. For example the alleged augmented simulation is currently being tried. This is an approach to make reality wake up on a PC screen. One wears these exceptional electronic glasses and an electronic suit, and affixed to the suit are sensors, which send data to the fundamental PC. The PC works with the information, and gives a three-dimensional view, as one glances through the electronic exhibitions. On the off chance that you needed to be fighter, all you needed to do was essentially change the landscape on the primary PC, and you would be in the combat zone battling. Today numerous children have PC games that will simply overwhelm you, PC games so reasonable, they can damn approach alarm you to death. From Charles Babbage, who to many is think about the dad of PCs till now, PCs have developed from a standing beginning, into perhaps the greatest business in the United States. Papia Bhattacharyya states, Everyone needs to, and may

How to Use Free Samples of Research Essay

How to Use Free Samples of Research EssayAre free samples of a research essay are a way to get your career off the ground. But how do you know which sample essay will help you? What can you expect from them? Here are some tips to help you decide which samples are best for you.It is wise to consult a friend who has a resume for free samples of a research essay. Friends of friends have this advantage, they know what sort of papers to write and are willing to write it for you. The disadvantage to this is that you don't know what other people's writing style is.You should avoid writing the same paper for two different employers. It is best to write two different papers to two different employers. Each writing will be different, the conclusion or the focus will be different. This can be more challenging, but can be worth it in the end.In order to find free samples of a research essay, you need to know where to look. Sites such as Academic Essay Central, College Essay, E-Base and Times & S easons have a large variety of samples for you to browse through. Many of these sites offer other sample assignments as well so you can write an essay, rather than a paper for a class.A lot of websites allow you to submit your research essay for free, but only as a free sample. After you submit your essay, you can choose to buy it at a discounted price or not. Most websites will have many different options available to you, such as faculty or student discounts, and research credit offers. If you are looking for a free trial, there are many sites that offer this for you.You should also find out if your professor or instructor from school or even your prospective employer has any links to different companies that sell writing samples. If they do, then they should offer them for you to download for free. The disadvantages of this type of exchange are that you have to provide the company with a sample essay, but you don't have any control over the content of the essay.There are also sev eral websites that offer you multiple versions of the same essay for different kinds of prices. The advantages of this type of website are that you can get an essay for free or for a small price. These are usually hosted by a company that is working with a school or department, which means you can usually get an essay for free, or if not, you can expect to pay a small fee.There are a lot of benefits to writing a research essay, but in order to use them to your advantage, you need to find the sites that offer samples in your personal knowledge and based on your writing style. You can then take the samples and make adjustments in order to suit your personal needs.

Nigersaurus - Facts and Figures

Name: Nigersaurus (Greek for Niger lizard); pronounced NYE-jer-SORE-us Habitat: Woodlands of northern Africa Historical Period: Early Cretaceous (110 million years ago) Size and Weight: About 30 feet long and five tons Diet: Plants Distinguishing Characteristics: Relatively short neck; hundreds of teeth in wide jaws About Nigersaurus Yet another Cretaceous feather in the cap of the globetrotting paleontologist Paul Sereno, Nigersaurus was a rather unusual sauropod, possessing a relatively short neck compared to the length of its tail; a flat, vacuum-shaped mouth packed with hundreds of teeth, arranged in about 50 columns; and almost comically wide jaws. Putting together these odd anatomical details, Nigersaurus seems to have been well adapted to low browsing; most likely it swept its neck back and forth parallel to the ground, hoovering up any vegetation within easy reach. (Other sauropods, which had much longer necks, may well have nibbled on the high branches of trees, though even this remains a matter of some dispute.) What many people dont know is that Paul Sereno didnt actually discover this dinosaur; the scattered remains of Nigersaurus (in northern Africas Elrhaz formation, in Niger ) were described by a French paleontologist in the late 1960s, and introduced to the world in a paper published in 1976. Sereno did, however, have the honor of naming this dinosaur (after studying additional fossil specimens) and publicizing it to the world at large. In typically colorful fashion, Sereno described Nigersaurus as a cross between Darth Vader and a vacuum cleaner, and also called it a Mesozoic cow (not an inaccurate description, if you ignore the fact that a full-grown Nigersaurus measured 30 feet from head to tail and weighed up to five tons!) Sereno and his team concluded in 1999 that Nigersaurus was a rebbachisaurid theropod, meaning it belonged to the same general family as the contemporary Rebbachisaurus of South America. Its closest relatives, however, were two intriguingly named fellow sauropods of the middle Cretaceous period: Demandasaurus, named after the Sierra la Demanda formation in Spain, and Tataouinea, named after the same bleak Tunisian province that may (or may not) have inspired George Lucas to invent the Star Wars planet Tatooine. (Yet a third sauropod, the South American Antarctosaurus, may or may not have been a kissing cousin as well.)

What to Do When the Technology Fails in Class

Reflection Nursing and Mentors Essay - 3273 Words

Nursing Practice Review Mentoring Keywords: Mentoring/Continuing professional development/Portfolio ââ€" This article has been double-blind peer reviewed CPD for mentors: creating a portfolio Mentors can use a portfolio of evidence to show continuing professional development In this article... Why mentors need a CPD portfolio How to create a portfolio of evidence Using a SWOT analysis to identify strengths and weaknesses Author Louise Lawson is senior lecturer, School of Nursing, Midwifery and Social Work, University of Hertfordshire. Abstract Lawson L (2011) CPD for mentors: creating a portfolio. Nursing Times; 107: 21, 15-18. It is a mandatory requirement for mentors to support and assess all pre-registration†¦show more content†¦A Nursing Times survey identified that, while mentors are aware of the value of mentoring students (Gainsbury, 2010), they are challenged as to how to commit fully to the role within the constant demands of their core job. They identified that work demands had a significant impact on their ability to engage in mentor activities, such as mentoring students and attending updates and relevant courses. Mentors have also expressed concerns about accountability and supporting failing students (Duffy and Hardicre, 2007). Mentorship preparation and the ongoing development of nurse mentors www.nursingtimes.net / Vol 107 No 21 / Nursing Times 31.05.11 15 Nursing Practice Review 5 key points 1 Nurses and midwives have a responsibility to continually develop themselves for professional growth Mentors play a pivotal role in protecting the public by ensuring students are fit for purpose and practice 2 3 It is mandatory for mentors to support and assess pre-registration students in practice Clinical placements are a vital part of education because they help students to translate theory into practice Supporting mentors in formulating a mentor portfolio builds confidence and skills 4 5 Report digital need support in both clinical practice and academic settings. Andrews and ChiltonShow MoreRelatedNursing Mentor Reflection Paper1714 Words   |  7 Pagesthis assignment is to critically evaluate and analyse the role of a mentor which took place as a part of virtual student placement within a hospital setting. 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According to Chong (2009), â€Å"reflective practice should be a continuousRead MoreThe Theory And Practices Of Reflection1254 Words   |  6 Pages Critical reflection is the active, organised cognitive process used to carefully examine ones thinking and the thinking of others. It draws upon skills used in other ways of thinking, but is viewed as a broader concept that’s differentiated by its holistic, purposeful, reflective and goal orientated nature. Critical thinking is central to quality nursing practice. It is therefore important that nurses purposefully use and develop their critical thinking ability in order to deliver safe and effectiveRead MoreA Reflection On Learning Theories And Assessment Strategies1616 Words   |  7 PagesIn Nursing, to provide and maintain high quality care to our population, nurses are required to have a continuous development of knowledge and skills based on evolving knowledge based practice. 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(2008), affirm that to facilitate the process of reflection, the mentor is often requiredRead MoreClinical Practice Reflection1592 Words   |  7 Pageshave never worked or placed in an acute ward and this was my second placement. Before starting my placement, I visited the ward and was inducted around the ward. This gave me a bit of confidence and reassurance about working in an acut e ward. Reflection is a process of learning from ones experience (Spalding, 1998). The objective of my experience is to show the positive effect of using therapeutic communication skills with patients. Therapeutic communication can be described as a face to face techniqueRead MoreEssay on Critical Incident1728 Words   |  7 Pagesguide the author undertake this reflection, Johns (2002) reflective model will be utilised. As the first stage of Johns reflective model asks for the description of the event, the descriptive part will be attached (see appendix A). 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As aRead MorePersonal Reflection756 Words   |  4 PagesPersonal reflections are characterized as learning through experience in gaining new insights and changed perception of self and practices. Reflection can be a difficult experience without the support and guidance of an expert (Johns, 2004). This personal reflection presents an exciting opportunity for me to consider how successful my placement in the intermediate care has been in terms of my own personal learning. By reflecting on the positive aspects of the placement, I will be able to make senseRead MoreReflection Essay1616 Words   |  7 Pagesa good nursing documentation is an integral part of nursing. It will also demonstrate how reflection enabled me to make sense of and learn from this experience, as well as identify any further learning developments needed to improve my practice and achieve the level of competency needed for when I qualify as an assistant practitioner. While discussing the knowledge underpinning practice, evidence based literature will be reviewed to support my discussion and for the purpose of reflection the essay

Brand Strategy Evaluation

Question: Discuss about the Brand Strategy Evaluation. Answer: For many decades, MultiChoice has proudly given the best in entertainment through evolving the entertainment in television. Naspers which happened to be a mass media in South Africa in collaboration with other media companies in South Africa formed an entertainment firm know as M-Net. However, in 1993, M-Net split into two groups, and one group was tasked with airing entertainment channels, the other managed signal distribution and the operations of cell phones. South Africa MultiChoice grew out of the management division. Today, MultiChoice is a video entertainment leader in the country and has a subscription of more than five million viewers. In the late 80s there was a massive campaign by M-Net to expand and operate beyond South African borders. According to one of the visions of one of its founders, it was that the company was to rank itself as an entity of Pan-Africanism. The significant milestone came when Namibia awarded a license in 1991.The other countries soon followed the pace. MultiChoice served fully after 1994 and had subscribed more than four million viewers. MultiChoice South Africa is located in Randburg. Some of the brands aired by MultiChoice are DStv, GOtv, and SuperSport. Brand equity Brand equity can be defined as the power that a product commands from the goodwill and the identity that it has earned over time which has the effect of increasing the volume of the sales and profit margins as compared to the competitors (Aaker, 2017). In another definition, brand equity is defined from the consumers point of view where it is embedded on the attitudes of the consumers regarding the positive attributes that can be derived from using a particular brand and the favorable outcomes arising from the usage of the name. (Gunelius, 2017) Key components of brand equity Brand loyalty is a long term goal and fundamental to marketing in most firms developing a brand. It is one of the criteria used for measuring the degree of attachment that a customer has towards the product. In most cases, it is a reflection of the likelihood of a customer switching to another product in cases where there are changes in the prices or features associated with the product (Aaker, 2017).DStv has for decades developed loyalty to the brand through having products that touch and satisfy the needs of different viewers. The different packages that are charged differently ensure that there is channel for every segment of customers at an affordable price and as such the customers maintain their loyalty. It is for such reasons that DStv has a million viewers across the continent. The quality of the product as perceived by the consumers is also another fundamental element. Users will always want a product that is of high quality without any alterations that would render the commodity of poor quality (@stylehatch, 2017).MultiChoice provides adamant signals that enhance quality image of the aired channels. MultiChoice ensures constant frequency of their channels which has the effect of improving quality pictures for their channels. Brand awareness among the people is crucial in brand equity. People are satisfied and always purchase a brand they are familiar with as compared to new products. DStv is a brand that is well known due to the channels that it airs. There are channels for children making it a favorite brand for most of the television viewers. However, advertisements through social media, television, and internet about DStv have contributed in increasing the awareness of the brand. Other proprietary assets associated with the product such as the patent rights, trademarks, and copyrights. MultiChoice has been active in ensuring that its brands are not copied by other competitors in the market and as such their trademarks are distinct from the competitors and also. Licensing with the relevant authorities in the countries where they operate has minimized cases of patent rights. Brand association is also another practical element for brand equity. DStv channels that air football have been associated with the major players in football leagues which have made its fame rise. In conjunction with other key sponsors of football such as Chevrolet has made MultiChoice a channel of choice for many viewers in South Africa. Internal branding Internal branding refers to a change in the culture within an organization. In such a change; employees become centered on the customers and focus more on the business. Internal branding is focused on connecting employees with the outward brand. It goes further showing employees what is expected of them in connection to the brand and ensuring that the employees live in agreement with the company mission. Internal branding goes further as a corporate philosophy in ensuring that the corporations culture and premises are brought closer to the employees as well as the clients and has the effect of making workers representatives of the values of a company (Pullig, 2008). It is fundamental that a business defines the values and mission. The values and the missions give the direction that a company follows and the employees can get identity from such missions and values. Coca-Cola has done better in defining its mission and values, and the employees have an identity with the company, and that is ensuring that quality product gets delivered and always making the customer a priority in developing its products (Hall, 2017). Internal branding entails engaging people within the organization. The internal branding encompasses employees and in most cases gets defined by the individuals and is controlled by the employees. As such it is always important for the people to get involved. Employees feedback on how they perceive the brand and seeking their recommendations in shaping and structuring a product is necessary. MultiChoice has been conducting employee surveys and focuses groups with the aim of making employees feel that they are part of ownership so as to increase workers engagement (Hall, 2017). Internal brand should have an identity and should match with the external brand. In most scenarios, the external brand is usually defined. It has its logo, colors, and a font. An internal brand should also have the same. Making a lasting impression in the minds of the employees while in their duties will help develop internal branding. In the process of designing an internal brand, it is necessary to have a single name have a connection with the external brand. When employees understand how the internal and external brands relate to each other, it helps promote integrity among employees (Hall, 2017). Communicating the strategy involved in internal branding and embedding it is another component of internal branding. Communication entails creating a connection among employees and the brand which is something that cannot be achieved in the memos and the poster. In ensuring such a connection, employees understand their roles properly, and they know that their decisions affect the brand d irectly (Hall, 2017). Finally, awarding employees who have shown exemplary efforts and recognizing outstanding employees is part of internal branding. One of the main reasons behind the collapse of internal branding is a failure to motivate employees. It is crucial to recognize employees who have performed well in their daily duties using channels that are internal. Intranet communication can be used to share the story of the successful employees (Hall, 2017). Brand elements The identity of the brand is the way people recognize the name. MultiChoice, the provider of DStv, is one of the brands that has sourced channels from other parts of the world, has been identified as the best due to the variety it offers from children all the way to the adults. The logo of DStv is unique and cannot be compared to any other logo of a different channel (Sharma, 2017). The image of the brand is the picture that people have in their minds. It also reveals their expectations of the brand. When people are watching football from a soccer channel aired through DStv, there is a real and permanent impression derived from such a channel. In the case a channel such as National Geographic it leaves a lasting image worth not forgetting about the brand (Sharma, 2017). Brand position, on the other hand, refers to how a product is ranked in the market. It mostly defines the target group being segmented. Consumers would always want to be classified with brands that are leading in the market and in this case MultiChoice has been on the front page in the world of entertainment through brands such as DStv (Sharma, 2017).MultiChoice has lately invented other brands such as GOtv so as to increase its awareness and position itself better among the competitors. Brand experience refers to the way a consumer feels when purchasing or consuming a certain product. The sense of pride associated with MultiChoice products due to the quality and the wide range of channels as compared to other brands is overwhelming for most consumers (Sharma, 2017). Brand differentiation refers to how the product gets distinguished from other products in the market. MultiChoice has packages for every consumer depending on the target audience. It is for such reasons that a brand such as DStv gets differentiated from other competing brands (Sharma, 2017). Brand communication refers to how the message gets passed to various clients through either advertisements or other channels. MultiChoice ensures that the consumers receive important updates regarding the channels they have subscribed through either the internet in their website and also through sending text messages to their esteemed clients (Sharma, 2017). A brand can be compared to a human being who has a name, vision, culture and even personality. The creator of the brand plays the role of ensuring that it is relevant to the market and also to the target group of satisfying their needs and wants (Sharma, 2017). A brand is in one dimension a way of telling the consumers what they should expect from the product. Branding is one of differentiating a product from the competitors (Sharma, 2017). Critical evaluation of the Brand Building a strategy that translates to a successful company encompasses an honest look that enables a company to see how far they have come from and what others think of them. One of the strategies is to evaluate perceptions of the brand. Reviewing the already perceptions has the effect of improving the already existing perceptions of the product creating room for innovations and product development (culture, 2017). One of the strategies that have made DStv dominate the entertainment industry for many years is the fact that, the management always reviews the perceptions so as to accommodate changes in the new generation regarding tastes and preferences. It is also necessary to know the competitors and how they differentiate themselves from the company. It is important to understand the strengths and weaknesses of competitors from the consumers perceptions. As such it helps build the profile of the enterprise and improve on the areas that are seen as ineffective and outperforming (cul ture, 2017). The process includes ranking the competitors and categorizing them in the order of competition. Exploring communication channels that are most useful to the personality of the brand is an important strategy. It entails choice of words, logos, and features of a product. The DStv logo has for decades and many generations been in the mind of the consumers through effective advertising. It is also important to screen the architecture associated with the brand. It includes the name and the logo so as to evaluate the image it has on the mind of the consumer (Keller, 2013). Branding is an important concept for any business irrespective of the size of the firm. It is through the adoption of an effective strategy that a business has a lead in competitive markets. A brand is simply the name tagged to a product that distinguishes it from other similar products in the market. In the modern world, many products are produced; it is through a branding that a commodity gets identified and has the effect of attracting consumers (Williams and more, 2017). It is a brand that a firm charges premiums that are higher after recognizing the popularity of the product in the market. References @stylehatch, S. (2017). Four Components of Brand Equity. [online] BeMoRe. Available at:https://tumblr.gobemore.com/post/30536391195/four-components-of-brand-equity [Accessed 12 Mar. 2017]. Aaker, D. (2017). Best Website on Marketing Strategy, Marketing Plan, and Marketing Management. [online] Studymarketing.org. Available at: https://www.studymarketing.org/articles/Brand_Management /Key_Elements_of_Brand_Equity.html [Accessed 12 Mar. 2017]. Aaker, D. (2017). What is Brand Equity and Why is it Valuable? | Aaker on Brands. [online] Prophet Thinking. Available at: https://www.prophet.com/thinking/2013/09 /156-what-is-brand-equity-and-why-is-it-valuable/ [Accessed 12 Mar. 2017]. culture, T. (2017). brand strategy evaluation. [Blog] Available at: https://thirdculturedi.com /branding-strategy-exploration-and-evaluation-2/ [Accessed 12 Mar. 2017]. Dall'Olmo Riley, F. (2010). Brand management. 1st ed. Los Angeles [u.a.]: SAGE. Gunelius, S. (2017). Brand Equity Basics - Part 1: What Is Brand Equity?. [online] Aytm.com. Available at: https://aytm.com/blog/research-junction/brand-equity- basics-1/ [Accessed 12 Mar. 2017]. Hall, B. (2017). 5 ways to build your internal branding strategy | Interact. [online] Interact Intranet Software. Available at: https://www.interact-intranet.com/5-ways- build-internal-branding-strategy/ [Accessed 12 Mar. 2017]. Keller, K. (2013). Strategic brand management. 1st ed. Boston: Pearson. Pullig, C. (2008). Keller Center Research Report is a Trademark owned by Baylor University . June What is Brand Equity and What Does the Branding Concept Mean to You ?. 1st ed. [ebook] Texas. Available at: https://www.baylor.edu /business_ new/kellercenter/doc.php/194253.pdf [Accessed 12 Mar. 2017]. Rice, B. (2017). [online] Available at: https://www.business2community.com/branding /5-steps-for-building-strong-brand-equity-0287#r8ezQJBiMOr4A2lm.97 [Accessed 12 Mar. 2017]. Sharma, E. (2017). 10 Branding Elements And What They Mean - Brandanew: Content Marketing Branding Services. [online] Brandanew: Content Marketing Branding Services. Available at: https://www.brandanew.co/10-branding- elements and-what-they-mean/ [Accessed 12 Mar. 2017]. Stec, C. (2017). Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand.[online] Blog.hubspot.com. Available at: https://blog.hubspot.com/blog/tabid /6307/bid/31739/7-Components-That-Comprise-a-Comprehensive Brand- Strategy.aspx#sm.00151b0lu17uze4oypd1pmz9fs3vz [Accessed 12 Mar. 2017]. Williams, J. and more, R. (2017). The Basics of Branding. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/77408 [Accessed 12 Mar. 2017].

Carmen Mata Essays - Boracay, Kyoto, , Term Papers

Carmen Mata Professor Benavides English 1301 M09 06 March 2017 The Other Side of the World "The more that you read, the more things you will know. The more you learn, the more places you'll go." Written by the best-known author for children's book, Dr. Seuss. I enjoy reading about other countries and cities around the world and getting to know more about their environment, culture, and historic monuments. I live on one side of the world and there's still a whole other side I have yet to explore such as, Zhangjiajie, Kyoto, and Boracay. These three cities have one thing in common, they are all located in Asia and claim to have one of the most beautiful sittings in the world. Nature itself grabs my attention, therefore when I learned about these three cities it immediately got my attention. Initially, people think China is best known for their food, however they are also known for having beautiful nature sittings. Zhangjiajie, China has their national forest park which consists of many sand-stone, pillar-like formations. One tourist said "there are many stairs to walk, but definitely worth every step, beautiful scenery of the lakes" Another tourist also stated, "When we were there it was rainy and cloudy, yet this made the scenery even more beautiful", there's not many places you can go visit and say that the rain and clouds made everything more beautiful, in fact most people would probably think it would make it less attractive. Some people even said they felt at peace once they reached the top of the pillars and saw the view; they felt as if their problems didn't exist anymore and nothing else mattered but what they were looking at in that very moment. It's amazing how nature itself can change a person's emotions and feelings with such beautiful views of the world. Next, I have on my list would be Kyoto, Japan. Kyoto is the home of many Buddhist temples and also the home of hundreds of beautiful gardens. Kiyomizudera Temple, is a well-known temple in all of Kyoto and Japan. Kiyomizudera, means "Pure Water Temple", the temple is made out of wood which makes the temple stand out the most and is surrounded by cherry and maple trees. The main hall in Kiyomizudera has a small statue of the eleven faced, thousand armed Kannon (which people worshipped back then). Behind the main hall stands Jishu Shrine, a shrine dedicated to the gods of love and matchmaking. In front of the shrine are two stones that are 18 meters apart, they say if you stand on the stone with your eyes closed it'll bring luck into finding love. And lastly, my favorite part of the Kiyomizudera Temple would have to be the Otowa Waterfall, which is located at the base of Kiyomizudera's main hall. Its waters are divided into three separate streams, and visitors use cups attached to long poles to drink from them. Each stream's water is said to have a different benefit, namely to cause longevity, success at school and a fortunate love life. Finally, I have Boracay that is in the Philippines. As I've mentioned before nature is one of things that attracts me the most. Boracay has one of the many most beautiful beaches in the world. Beaches in Boracay are known to have turquoise colored water and the clearest water. There are many things to do at the beach such as scuba diving, parasailing, cliff diving, and ziplining. Tourist top favorite things to do is scuba diving and ziplining. One tourist says "really love the drift dive in the channel, in fact it gives me goosebumps just typing. Also, Yapak was just mind blowing, Yapak dive site for me was better than bungee jumping, biggest rush of my life, maybe because I dived on a full moon tide where the current was just crazy!" Can you just imagine diving into a beautiful ocean on a full moon tide? Must be beautiful. As I get older the more excited I get thinking about all these places I want to travel to. In the future I hope to get to travel to these three places in Asia and hope to have an amazing and life changing experience as these tourists did.

How Jay Z Overcame Failure and Achieved Success

How Jay Z Overcame Failure and Achieved Success When we think about people who have clawed their way up to the greatest heights of success and fame from the very lowest places, we should probably put Jay Z on that list. Born Shawn Carter, in 1969, in the projects of Brooklyn, the man we now know as Jay Z was raised by a single mother with his three older siblings after being abandoned by their father. His neighborhood wasn’t the best. Crime was rampant. Jay Z himself dropped out of high school, despite showing a great deal of potential, to sell crack to make money. He even shot his brother in the shoulder once during an argument. Luckily, Jay Z was able to turn some of this depravity into art. An incredibly talented lyricist, he would compete and win freestyle competitions, making a reputation for himself. He’d even read the dictionary cover to cover on multiple occasions, scouring for better rhymes. He was able to start telling his story through his music.After being shot at on a few occasions, and tiring of the dru g life, Jay Z partnered with a fellow rapper on a single called â€Å"The Originators,† which earned him a feature on MTV. He kept working with DJs to try and get more tracks recorded, but had little to no success securing a record deal. Every major label in the country turned him down. It became clear that he would never make a living as a hip-hop performer.Rather than let that news get him down, and turn him back to his old life and all the crime, Jay Z tried it from another angle. He became a producer himself and started his own label- aspirationally titled Roc-A-Fella- with two friends. It was a rocky road. Almost all of their artists left the label before making an album. By 1997, only Jay Z had managed to release one. But they persisted. They worked with Notorious B.I.G., and when he died, Jay Z was asked to collaborate on the posthumous album Life After Death, allowing Roc-A-Fella to get a little press.The following year, in 1998, Jay Z released Vol. 2 and the song â⠂¬Å"Hard Knock Life† and, well, the rest is history. Roc-A-Fella shot up and became quite successful, and was later sold to Def Jam Records for millions of dollars. As for Jay Z, he became the President and CEO and took the whole merged label by storm. He is now worth roughly $520 million, and was ranked the 6th most powerful celebrity of 2014 by Forbes. He has sold over 75 million records, won 19 Grammies, owns a record company, designs clothes, owns or part-owns real estate, hotels, businesses, even an NBA team, among other claims to fame.In his book Decoded, he says this about his song â€Å"This Can’t Be Life† and about failure:â€Å"It was a verse about fear of failure, which is something that everyone goes through, but no one, particularly where I’m from, wants to really talk about. But it’s a song that a lot of people connect to: The thought that â€Å"this can’t be life† is one that all of us have felt at some point or another , when bad decisions and bad luck and bad situations feel like too much to bear, those times when we think that this, this, can’t be my story. But facing up that kind of feeling can be a powerful motivation to change. It was for me.†So the next time you start to feel down on yourself, thinking of all the ways in which the deck was stacked against you: bad parents, bad poverty, bad everything, just remember a man named Shawn Carter turned everything around for himself and became a household name. He even got to marry Beyoncà ©. How’s that for failure being a productive force for success?

News Media Analysis Essay Example | Topics and Well Written Essays - 1500 words

News Media Analysis - Essay Example The audience was also involved with their input made through a live chat on the anchor’s Twitter page (foxnews.com). From the onset, the presentation was all inclusive with the guest granted equal chances to express their opinions on the Democrat – Republican divide. The target audience were adult voting Americans with guests discussing issues related to the upcoming US presidential elections. Being a morning show, the stories were too political with very minimal informative material. My opinion of a morning show is that it should get comprehensively informative with highlights of major news at the start of the bulletin and later focus on core topic of discussion. This was not the case with politics being the sole top of discussion. With several other issues touching and of significance to the audience totally ignored. With regards to the political ‘target audience’, the newscast did half justice. Evaluation into what would woo the Latino and women voters w as well disused with the guests providing comprehensive insights into the task ahead for the presidential candidates if they were to win these two constituencies. Sue Kelly who was representing the voice of the Republican Party and women voters provided a comprehensive statistical breakdown of the performance of women in congress over the years in relation to the GOP and the Democratic Party which was of only of intersect to find out, but also left viewers more informed. Chuck on the other hand made contributions that provided viewers with a chance to take a journey through the mind of a Latino voter and as it turned out, immigration was a major determinant of the voting patterns of the Hispanics. The broad cast was particularly very long with the political discussion lasting over 30 minutes which is not proper for a morning show that should always provide very brief and informative insights into the day’s main events and leave the viewers with the urge for more. That was not the case in this broadcast. The provision of viewers input through a live chat was of particular significance as it provided the all inclusiveness required in a political debate. There were five commercials and these were very appropriate as they all targeted an adult audience. Commercials on fitness were particularly relevant given the time of broadcast. The commercials were on fitness equipments, breakfast food products, cars and travel with one advert on a transatlantic airline. These commercials served the intended purpose of reaching the target audience since viewers of the show are adults who make purchase decisions on what their families have for breakfast, their fitness issues, travel options and the brand of car to purchase. The commercials were however few given the duration of the broadcast. There should have been numerous ads during the political discussion to break the monotony of argument that went on. The informality of the set was equally unappealing; the anchor con versed quite informally with very inappropriate interruptions that were mostly personal as the debate went on at some point telling one of the guests, Mr. Chuck about where and how young she was in 19988 when the later made reference to the year to provide historical information on the past administrations’

History Assignment Example | Topics and Well Written Essays - 500 words

History - Assignment Example The four castes were recognizable around 1000 BCE (). The division was part of the creation process. For example, the highest caste of Brahmins came about from the mouth of the primeval being Purusha. The other castes were the Kshatriya, Vaishya and Shudra. These three castes came about from the Purusha’s arms, thighs and feet respectively. The relative heights of these bodily locations correspond exactly to the relative levels of the four castes in the social hiearchy. There are many other castes in the Aryan social structure as well, but the aforementioned are the main four. Source: Ralph T. Griffith, trans. The Hymns of the Rigveda, 4 vols., 2nd ed. Benares: E. J. Lazarus, 1889–92, 4:289–93. The ‘Mandate from Heaven’ and its significance 5. What is the meaning of the â€Å"Mandate from Heaven?† Why was it significant to the Zhou Dynasty? How did a ruler know he had lost the mandate from heaven? The expression ‘mandate from heaven†™ refers to the legitimacy of the Chinese emperor’s right to rule the throne. Thus, Chinese emperors acquired their office not merely through exercising force but through permission of divine origin. This mandate made the emperor a holder of absolute power though limited by his responsibility towards heaven. A failure to fulfill this responsibility and in enforcing basic morals had the consequence of resulting in a loss of the divine mandate.

Boston Beer Company Essay Example for Free

Boston Beer Company Essay 1. Evaluate the attractiveness of the craft beer segment relative to the market space occupied by the traditional Big Three. (tip: use the Five Forces framework). a. High Threat of new competition: over 600 of specialty beer companies were founded over the past five years, approximately 40% growth each years. In addition, the existence of contract brewing companies lead to low entry cost. b. High substitution: The attractiveness of craft brewing industry are majorly based on unique styles and flavors of beer. there are many different brands and styles of beer so the actual threat of substitutes is high. c. The intensity of competitive rivalry is also high: while there is a major growth of new entry, the market size shows little growth. This creates tremendous competitive pressures among the industry. d. Bargaining power of buyers: Switching cost for buyers are low, as there are many different substitution and options. companies has to consistently maintain high quality in order to retain customers. e. Bargaining power of suppliers: switching cost for suppliers are high for the traditional Big Three, as their supplies are tied to their own brewies. Craft brewing companies has the option of switch breweries in a relatively low cost, as the suppliers know they have options to supply other breweries. This allows them to charge higher prices than the big three. 2. Evaluate Boston Beers business model relative to Redhook and Petes, comparing their business models with respect to specific activities such as procurement, brewing, distribution, and marketing. BBC’s strategy of producing the highest quality of products, the company pursued four initiatives: high quality standards, contract brewing, intensive sales and marketing, and product line innovations. Unlike BBC and Pete’s, redhook relies on its own breweries. Redhook also established a strategic alliance with Anheuser-Busch whereby Redhook products were sold through the nation-wide network of 700 distributorships in exchange for a 25% equity stake in the company. \Similar to BBC, Pete’s operates on a contract brewing basis and stress heavily on marketing. In retrospect, BBC intended to remain a contract brewer exclusively, capitalizing on lower overhead and transportation costs while continuing to invest heavily in its branded products. Redhook believed that its long-term growth and profitability were best served by assembling the largest company-owned production capacity of any domestic craft brewer, guaranteeing production capacity in more than one geographic region of the United States. Redhook also made a substantial investment in distribution, gaining access to Anheuser Busch’s nation-wide network of resellers. Pete’s, on the other hand, appeared to be following a combination of these two strategies by producing its products at both company-owned and third-party breweries. 3. How realistic analysts long-term growth forecasts (25% to 40% for the craft-brewing segment)? Based on the porter five forces analysis, the craft brewing segment has many advantages over the traditional big three, which explains the 40% growth rate. However the large number of new entries companies has already created a tremendous amount of competitions among its own, which retard the long term growth in my opinion and makes the forecasts of 25% to 40% seem unrealistic. 4. What do you recommend to Boston Beer? a. While the US market size remains somewhat stable. By exporting globally, will introduce BBC to new markets and additional sales b. Forming strategic alliance will help combat the increasing competition among industries.

Nike Sweat Shops Essay -- essays research papers Business

Nike Sweat Shops I am writing this letter to express my concerns over Nike's labor practices in Asia. There has been much debate and controversy recently concerning Nike's Asian labor practices. It is very difficult to determine which side of the argument to defend, as both acknowledge the problems yet put a completely different spin on the facts. I will try to show that Nike has created a cloud of smoke in Asia that the public cannot see through. Nike does not own any of the factories that produce its products in Asia, and subsequently they do not directly employ the workers or management. They contract out work to factories that make all of the products and run all of the factories. They have a massive amount of leverage when dealing with these factories because of the huge contracts they supply. To ensure good labor practices, Nike has a Code of Conduct that every contractor must agree to in order to receive a contract. The Code of Conduct in theory condemns and prohibits child labor, requires that workers be paid fair wage, imposes caps on the days and hours that a worker can be forced to work, prohibits mistreatment or discrimination of workers in any form, and states that factories must implement programs that benefit worker?s health and safety. There are 1000 Nike employees worldwide monitoring operations across the globe. The most consistent criticism of Nike is that the workers in the factories are not aware of the Code of Conduct that was agreed upon, espec...

American Idol and the Presidential Elections

The industry of broadcasting has long been taking its toll to the mindset of the general population. For the very long time, media outputs have played a vital role in providing its patrons the kind of entertainment they intentionally or non-intentionally introduce. However, due to the fact that media is almost always represent the popular culture of the people, it can’t be denied that the whole reflection of the social function of a nation can be seen clearly in any forms of media communication. The creation of the popular reality program American Idol has changed the way viewers portray the role of an ordinary observer.The program has provided a fresh new outfit of correspondence where the interaction of the viewers is as valuable as the program itself. Apparently, because of the increasing number of communication device options in the market today, it is now very easy to take part in any media event with just a click of a button. This event has prompted many television netwo rks to tap the marketing capability of communication devices to increase the so-called advertising revenue. The American idol was able to use this strategy by introducing the electronic voting system for the viewers.They have designated the use of a phone or mobile device, which serves as a medium to participate in the casting of votes for the contestants. The release of statistics that reflected the number of voters in American Idol has somehow stirred a relatively significant concern when it reflects out that it has outnumbered the actual number of votes in the presidential elections. This scenario has lead to a good argument whether the government system is really at the verge of being disgusted or if the data is merely a raw commodity that has not yet reached the maturity of analysis.Somehow, there has been a feeling of disgust that currently manifests in the world of politics. Some of the attributes in the elections provide a rather inconceivable effect of aversion among the pu blic. This is because politics are only very much concerned on how it will project its image rather than how it will serve the public. Just pondering the billions of dollars spent in a presidential election would make an individual squirm because of the fact that the money, wherever it came from, only the advertising component will benefit form it.Even though, we cannot readily say the electoral process system is broken just for the simple fact that the public is not interested in politics at all. We can look at the statistics about the voting numbers of the American Idol as against to the presidential election but being as a critical thinker. If in any case there is still a large discrepancy based on factor analysis, then that would be the only time when assumption of massive hatred in that politics have resulted to the public’s apathy and have fallen apart from its grip of public trust.The American idol voting system is practically very attuned to the convenience of the par ticipants while on the other hand, the presidential elections needs a specific format process to address the standard requirements in casting a political vote. For American idol, landline phones and mobile phones give instant results of the voting with a simple keypad button sequence while you have to register and be at least 18 years old to vote for America's leader. In the television program, you just have to dial a phone to vote for the next American Idol.You don't have to be 18; you don't have to â€Å"register,† and you aren't limited to one vote; you're limited to two hours. You don't have to use gas to get to the polls, and you don't have to decipher any ballots; you just pick a person and dial a phone (Falk, par. 2). This might have been the very reason why number figures favor much of the data in the American Idol voting compared to the presidnetial elections. Of course it is not possible to compare the numbers since they were acquired in two very different modes.As a matter of fact, the voting system has some serious voting problems were tens of millions of votes were lost (Seibel, par. 3). Even though this is the case, the problem of people diverting away from their interest in politics will still have a very large negative impact. The principles employed in the political advertising arena makes it a very unrecognizeable aspect of social function. People will just find a more appealing and more realistic system such as the American Idol where they see and feel the actual results almost instantly.There is not much that politics can do to acquire back the interest of the public whether they do good or not. Ploticians will always be embarked on the unusual activities of advertising their platforms to gain the public’s approval of their competnecies. However, the media has the responsibility to provide the most realisitc analysis of true representation of what is actually happening in the society. In the case of the American Idol being mor e popular than the national electoral process, it can readily define how people preceive the actual dilemma of the community, more of a nation.This attention and preference discrepancy can only be resolved if there is a complete transparency in disseminating info coming from both sides. The American Idol should exemplify the actual process of voting and its statistics while the presidential electoral institution should clearly present their advocacy in their politcal ads. Works Cited: Falk, Michael. 17 May 2006. Seibel, Deborah. 17 May 2004.

Elementary Level Syllabus for Beginning English Courses

This syllabus was written for teachers of false beginners in a business English setting. The focus here is therefore mainly on the workplace. However, the basic structures that are introduced should be the same for any type of class. You can vary the content of your lessons to make sure they fit your and your students learning objectives. Syllabus: Lesson 1 Theme: Introductions Your first lesson focuses on the verb to be, which will help students to begin discussing basic questions. Possessive adjectives such as her and his will encourage students to discuss what they learn from other students, and learning nations and national adjectives can help them talk about their own countries. The revised language items will include: The verb to beRevision of possessive adjectives: my, your, her, hisBasic greetings The new language items introduced will include: The use of names of countriesExpansion of lexical set: basic greetingsExpressions including countries and nationalities Syllabus: Lesson 2 Theme: The World Around Me This lesson focuses on objects that can be found both in and out of the classroom. It might be a good idea to take the class on a short walk around your school to help them become familiar with the concept of here/there, this/that. Working on basic adjectives in opposite pairs (big/small, cheap/expensive, etc.) will help students begin describing their world.   The revised language items will include: Spelling skillsRevision of letters of the alphabet The new language items introduced will include: The use of questions and negatives with the verb to beThe use of determiners: this, that, those and theseThe use of articles: a and anExpansion of lexical set: everyday objects (singular and plural)Expressions including basic opposite adjectives Syllabus: Lesson 3 Theme: My Friends and I This lesson helps students begin discussing schedules, meetings, and other responsibilities. The focus is on numbers, time, marital status, and other personal items that require students to give information involving numbers and spelling.   The revised language items will include: Singular and plural nounsNumbers 1–100, phone numbersThe use of the verb to be for giving personal information The new language items introduced will include: Giving personal information: name, marital status, phone number, address, ageAsking for and telling the time, prepositions used for telling the time at, past, toExpansion of lexical set: jobs Syllabus: Lesson 4 Theme: A Day in the Life of†¦ The big focus in this lesson is the use of the simple present tense to speak about routines, habits, and other daily tasks. Make sure to help students learn the differences between the verb to be and all other verbs. This will require a special focus on the helping verb to do in questions and negative sentences.   The revised language items will include: Times of the day, the 12-hour clock—a.m. and p.m.Revision of basic verbs used to describe daily routines The new language items introduced will include: The use of the present simple (1)The use of the first, second, and third-person singular in the present simpleExpansion of lexical set: daily routinesExpressions including verbs and nouns that go together, prepositions used for times of the day—in the morning, afternoon, evening/at night Syllabus: Lesson 5 Theme: The Workplace In this lesson, you will expand on the present simple by introducing adverbs of frequency such as usually, sometimes, seldom, etc. Move from discussions focusing on I to talking about others with he, she, we, etc. Its a good idea to ask students to write up questions, interview other students, and report back to class to help students recognize and begin using different pronouns. The revised language items will include: Continuation of the present simple (2)Revision of basic verbs used to describe work tasks The new language items introduced will include: The use of negative and question forms in the present simpleThe use of the first, second, and third-person plural in the present simpleThe use of adverbs of frequencyPrepositions of place and movement: to, in, atExpansion of lexical set: daily work routinesExpressions including asking for help and asking someone to repeat Syllabus: Lesson 6 Theme: Talking about Work Continue exploring the work world while discussing a larger time frame when introducing days of the week, months, and seasons to the class. Have students discuss typical activities for each time of the year, day of the week, or month.   The revised language items will include: Greetings and informal discussion about work tasksRevision of seasons, months, and days of the week The new language items introduced will include: Expansion of lexical set: means of communicationExpressions including terms used for talking about the relationships between people in an office Syllabus: Lesson 7 Theme: The Ideal Office Drill down into the office world by focusing on office equipment. Ask students to discover what other students workplaces look like by working with any and some (i.e., Are there any tables in your office?, We have some copiers in our office, etc.). The revised language items will include: Revision of lexical set: things in the officeRevision of daily work tasks The new language items introduced will include: The use of there is and there are for descriptive purposes and in the interrogative formThe use of some and any in the positive, negative, and interrogative formExpansion of lexical set: furniture to include items commonly found in an officeExpressions including prepositions of place including: on, in, near, next to, in front of, and between Syllabus: Lesson 8 Theme: The Interview Finish up this first section of the syllabus by expanding students vocabulary skills with common workplace collocations. Use mock interviews to introduce the modal can to speak about abilities. The revised language items will include: Verbs expressing skills and abilitiesRevision of expressions used for asking and giving personal information The new language items introduced will include: The use of can to express abilityThe use of to haveExpansion of lexical set: skills and abilitiesExpressions including verb-noun collocations (words that go together) Syllabus: Lesson 9, Check Module I The revised language items will include: introductions, numbers and letters, skills and abilities, telling the time, describing your daily work routine, numbers and letters, means of communicationGrammar Revised: The use of the verb to be in the present simple, possessive adjectives, the use of the present simple, the use of articles, singular and plural nouns, the use of basic prepositions of movement and place, the use of some and any, the use of there is and there are, the use of adverbs of frequency, the use of can to express abilities, the use of to have, the use of determinersVocabulary Revised: Countries and nationalities, telling the time, jobs, work routines, objects in an office, months, seasons, and days of the week, asking for help and repeating, relationships at work At this point, its a good idea to assess students comprehension with a quiz. The test should not be long but should include each element of the first eight lessons.