Digital Natives and Social Media

Abstract  emma  Conference  2013   Bournemouth  University Digital  Natives  and  Social  Media An Empirical Study about the Importance of Social Media and its Impact on   Media Communication Author(s)   Prof. Dr. Mike Friedrichsen Stuttgart Media University Media Business and Media Economics [email  protected]? stuttgart. de (email for correspondence! ) Prof. Dr. Wolfgang Muhl? Benninghaus Humboldt University Berlin Department CulturalAn Empirical Study about the Importance of Social Media and itsImpact on Media Communication Keywords:   Digital Natives, Social Media, Social Networking, Media Communication, Flow of Information, Use of Social Media Digital Natives are the generation born during or after the general introduction of digital technology. While individuals from elder generations recall organizing, planning and interacting withone another without mobile devices, computers or the Internet, Digital Natives have been using these technologies since th eir early years.They  are  the  same,  but   different  to  previous  generations. Digital   Natives   have   an   inherent   understanding   of   digital   technologies,   as   they’ve   been   integrated  into  their  lives  since  early  childhood. They  are  part  of  a  tech? savvy  generation  at   the   forefront   of   technological   progress   and   want   to   be   connected   when   they   wish,   from   anywhere. Now  graduated  from  secondary  education,  the  first  generation  of  Digital  Natives   is  entering  the  working  world  Ã¢â‚¬â€œÃ‚  and  transforming  it  at  a  fast  pace. Technology   has   been   integrated   into   the   lives   of   Digital   Natives