Advertising and promotion strategies of three different companies in Essay

Advertising and promotion strategies of three different companies in the cosmetic industry - Essay Example Advertising and promotion strategies of three different companies in the cosmetic industry The major strategy behind the advertising campaigns of the group is to highlight the brand in each and every product. The strategy is that it relates its product line to those individuals who deserves the best and is cautious about the beauty products they use. It advertises its products as premium priced but believes to deliver the best quality cosmetic products. It uses several communication or media channels and highlights is growth over the years to its customers. Apart from the advertising strategies of its newly launched products the company also undertakes promotional strategies through various forms such as using in-store promotions in retail outlets, direct marketing to YouTube and through bloggers, promotions through contests in the form of digital contest in Facebook and Instagram, and even given an opportunity to the customers to customize their products in terms of size and smell so as to associate with the customers easily. The main strategy behind the promotions is to reach out to large consumer market section. The company even incorporates many celebrity endorsements in its product advertisement. The major strength of its advertisement and promotional techniques is that it helps to trigger in the consumer mind the brand name; it helps to create a niche market in the industry and also strengthens its brand. The weakness of the strategies is that it focuses on premium segment of the market and loses behind the vast section of the middle income group of the market.